All the happenings in the indie app developer community that make me say “sheesh!”

Casey Newton was on the Vergecast in July to talk about how BeReal is taking over. On the podcast he described his “pop-up restaurant theory of social networks”, which he has been talking about since at least 2018:

I have this pop-up restaurant theory of social networks, which is: every restaurant is basically the same, but sometimes a pop-up will open up in your neighborhood and all of the foodies start going there, and they’ve just kinda remixed the ingredients a little bit, and for two weeks all everyone wants to talk about is this restaurant.

This post explores whether this pop-up restaurant theory can be applied to apps in general, not just social media.

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